Our Mission

Our mission is to provide the greatest value possible to our customers.

We do this by driving continuous innovation, structuring the organization to ensure flexibility and nimbleness, a relentless management of costs, and maintaining a crystal-clear vision of our customers and what they value.

We measure success in this mission by exceeding our customers’ expectations and providing our employees a rewarding and challenging work environment.

Mark and Michael speaking at a table

Our Philosophy

We work hard because we are passionate about what we do but recognize that it is continuous improvement and deliverable service which matter. While we may be casual in our interactions with each other, we are focused and serious about the operations of our business. We believe in working hard and putting in the extra effort to get things done, to always deliver superior products to the marketplace – and recognize that it’s the ‘getting things done’ part that ultimately means more than the path to getting there.

We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done. To stay relevant in an always-changing market we need to continuously evaluate and make incremental improvements to our operations, always striving to make Gold Creek more efficient and always trying to figure out how to do something better. We measure and value those outcomes.

We must never lose our sense of urgency and we will never settle for “good enough.” We set and exceed our own high standards, constantly raising the bar for ourselves. We value a good day’s work, but we value even more a great, tangible outcome, and the fulfillment it brings to our lives.

Core Values


Trust is the foundation of all successful partnerships. It is an essential human behavior that quantifies and defines our internal and external relationships. Gold Creek puts trust with associates, vendors, and partners above all.


Gold Creek believes that a collective group of thinkers far outweigh one. Our partners deserve our best ideas.


Expansion in size is only one component of growth. Gold Creek believes in growing relationships and trust with our partners. Gold Creek invests in growing our associates individually.